Third annual Earth Day promotion begins March 3
New customers to support coastal bird sanctuaries
HOUSTON – As part of Waste Management’s third annual Earth Day Promotion, the company
will be offering a special incentive to help attract new customers. Beginning March 3, WM will
support one fourth of an acre of migratory bird habitat along the Gulf Coast for every new
recycling or solid waste customer.
Last year’s Earth Day promotion proved successful, creating more than 180 new business
accounts and supporting 46 acres of migratory bird habitat. This year, WM is looking to
do even better.
“This not only ensures the preservation of valuable migratory bird habitat in environmentally
sensitive areas, but also contributes to our sustainability goals,” said David Mayfield, director
of marketing for WM. “It’s something our customers like when signing up for services and
something employees can offer to add value.”
For this year’s campaign, both customers and employees will also have an opportunity to see
a bird sanctuary in action. Once the campaign concludes, all customers who signed up for
services will be entered into a sweepstakes for a chance to win a weekend trip to the High Island
Bird Sanctuary in Galveston, Texas. The sweepstakes will pick one new and one existing
customer to go on the trip.
Both the WM sales representative and supervisor with the most new services sold will win a trip as
well. The campaign will support birds from the sunny isles of the Pacific during their annual spring
migration. Earth Day takes place on April 22 with the promotion lasting until April 30. Waste
Management will advertise the promotion to customers through wm.com, email communications
and online advertising.
“This collaboration between marketing, corporate communications and community relations underscores
Waste Management’s across-the-board commitment to preserving and protecting wildlife habitat,” said
Erika Aaron, director of community relations. “It not only reinforces our environmental efforts within
communities, but brings in new business. It’s a win-win.”