MISSION TO A MILLION
You can win cash for connecting with customers
HOUSTON – Whether it’s a restaurant, auto repair shop or the 24-hour cleaners who treated your
ketchup stains for decades, small businesses are the backbone of Waste Management’s collection
business. That’s why for the remainder of this year, and throughout 2014, the company is
challenging employees to engage with current and potential small business customers through its
Community Connection program.
Not only can employees help build existing customer relations and attract new customers, they’ll also
have a chance to win cash, including a $25,000 bonus prize if one million customer connections are
achieved by November 30, 2014.
What is MISSION TO A MILLION?
Beginning this month, WM is encouraging every employee in the corporate, Area and local offices
to take advantage of the Community Connection program by making a connection with small
business owners or managers in their communities. Community Connection business cards are
available to hand to customers or new business prospects. Current customers can enter for a chance
to win in a sweepstakes for a free month of service. New business prospects who become customers
can get a free month of service by redeeming their Community Connection card. Through the Mission
To a Million Sweepstakes, and the Mission To a Million Bonus Sweepstakes, participating employees
are eligible to win prizes and cash.
How does it work?
Simply ask your manager for Community Connection cards and hand them out to the small businesses
you frequent on any given day. There are cards for both prospective and existing customers. For every
card you hand out, enter the business’ information on the MISSION TO A MILLION online entry form.
There will be two MISSION TO A MILLION drawings — the first one on December 17, 2013 to award
three cash prizes: $2,000, $1,000 and $500. Then, a second drawing will be conducted on December
12, 2014 to award $25,000 if the company reaches its goal of one million small business connections.
If one million connections are not recorded as of Nov. 30, 2014, then one $5,000 prize will be awarded.
How do I get cards?
Managers can order the cards through the Marketing Bin, which is the company’s new platform for
ordering materials. Access this site through Visor or by visiting marketingbin.wm.com and search
“connection” to find the Community Connection cards.
Where can I get more information?
Simply visit WMcommunityconnection.com. It has all the info you need to organize a successful campaign.
In addition, read about what the Gulf Coast Area is doing to make Community Connection a big success
in a future issue of WM Monday.