ThinkGreen.com gets upgraded
New sections, slick design
Houston – To better communicate Waste Management’s sustainable mission, the company has integrated
ThinkGreen.com into the company’s main website — wm.com. Now, serving as a “website within a website,”
ThinkGreen.com is filled with numerous tools and features, including:
- Contemporary graphics
- Intuitive organizational structure
- Videos, fact sheets and case studies
- A new section on the Waste Management Phoenix Open and a new learning center
“The new ThinkGreen.com will be our hub for communicating our environmental messages,” said Lisa Gordon,
director of brand and advertising for Waste Management.
Every month, more than 1.5 million people visit wm.com. To take advantage of this traffic, and to reduce the hosting
fees that come with owning an additional website, ThinkGreen.com was updated by the company’s IT department and
moved to the wm.com platform.
Now, when users visit wm.com they’ll see Think Green® featured prominently as a menu option. Once there, they’ll
notice an impressive layout filled with information about the business, including a new section called “How We Think
Green,” which features information written in plain English about the company’s key initiatives, from recycling to waste
conversion to organics.
Going forward, when a user types ThinkGreen.com into their web browser, they will be redirected to this new section.
In addition, users can access the site by visiting wm.com/think green. The old site has been retired.
Go to the new and explore how the company is communicating its environmental message.