Kevin Stadler wins Waste Management
Event grows social media following
Phoenix – With a final score of -16, Kevin Stadler won the 2014 Waste Management
Phoenix Open, leading a field of players that make up some of golf’s best, including
last year’s winner Phil Mickelson, Charlie Hoffman, Keegan Bradley and many others.
The final round was close with former Masters Champion Bubba Watson maintaining
the lead for much of the afternoon. However, it was Stadler who came out ahead on
Sunday, playing well on the back nine and winning his first PGA TOUR tournament.
This was also another milestone year for the Waste Management Phoenix Open,
which set a new week-long attendance record of 563,008 people.
“What a great week and great finish for this year’s event,” said Dave Aardsma, chief
sales and marketing officer for Waste Management. “All of our hard work paid off this
year. There were hundreds of thousands of enthusiastic fans, terrific branding all
around the course and not one garbage can in sight.”
Beyond the excitement taking place on the golf course were many other notable highlights,
particularly in social media where Waste Management used every major channel to feature
the event and highlight its standing as the most sustainable tournament in golf.
On Twitter, company leadership and fans posted updates and photos using #greenestshow
to organize tweets under a single newsfeed. On Facebook, both the Waste Management
Phoenix Open page and the company’s fan page kept followers
up-to-date on golf and the tournament’s sustainability program. The page also shared
YouTube videos of WMPO-TV, a series of news clips produced by the PGA TOUR to
promote the tournament and its various environmental initiatives.
In fact, during the tournament the company’s Facebook page reached an impressive
milestone — more than 40,000 fans.
For the first year of the event, pictures related to #greenestshow were also posted on
various photo sharing sites. In fact, all of the photos used for this article were pulled
from Instagram and Pinterest.
“Thanks to all of our employees, fans and customers for making this year’s Waste
Management Phoenix Open such a success,” said Aardsma. “This event shows to the
world that we’re not just a solid waste and recycling company, we’re a leading
environmental solutions provider. Let’s keep this momentum going for next year’s tournament.”
To check out all of the social media posts, visit Waste Management’s pages on Facebook,
Twitter, Instagram and Pinterest, and search #greenestshow. To view videos produced by
the PGA TOUR, go to youtube.com/pgatour.
A full rundown of the WMPO will appear in the next issue of WM Monday.