WM planting trees for new customers

Small to medium business promotion enters third year


HOUSTON – Until Sept. 30, 2014, new customers will have the opportunity to plant a tree in or near their community whenever they sign up for service with Waste Management. It’s all part of a partnership the company has formed with the Arbor Day Foundation, which for the third year in a row will provide a sales incentive to contribute to a better environment.


In 2013, the Arbor Day promotion helped secure 4,300 new business customers and 4,100 new residential customers, and plant 8,467 new trees. This year, the company is looking to do even better.


“What an opportunity this is for us to show how we know our customers,” said Dave Aardsma, chief sales and marketing officer for Waste Management. “It only takes one dollar to plant a tree, and when we do it for a new customer they feel even better about doing business with us.”


Here’s how the Arbor Day promotion works:



The promotion will be advertised to potential customers through various outlets, including wm.com, email and social media. In addition, new customers who elect to have a tree planted will receive an email confirmation once the seedling is in the ground.


“This is a win-win-win,” said Aardsma. “We win, the earth wins and our customers win with great service and a better environment for their communities.”


Founded in 1972, the Arbor Day Foundation is the largest nonprofit organization dedicated to planting trees, and is supported by one million members and valued partners. With the support of donations from Waste Management, the Foundation will be able to plant native trees in and around the locations where new customers live. Community trees yield numerous benefits, including lower energy bills, cleaner air and water, increased property values and neighborhood beauty.


For more information on the promotion, visit wm.com.