52 Customer Stories
#7 You Make the Call wins another customer
ST. TAMMANY, La. – A big shout out to Lead Driver Bernard Batiste, who closed the very
first sales lead within St. Tammany through You Make the Call (YMTC), a program that
empowers drivers to grow the business by submitting sales leads to a WM representative.
Earlier this year, Batiste convinced a convenient store owner, Pam Russell, to switch from
Allied Waste after communicating the value his service would bring. According to Outside
Sales Representative Ben Hart, who closed the sale, Russell said she just had to switch to
WM “because of Batiste’s positive attitude.”
As a result of reporting a successful sales lead through YMTC, Batiste earned a $30 gift
card to Wal-Mart. In addition, he also won a $25 dollar gift card by simply logging on to the
program’s website. This year, in order to encourage more frontline employees to make referrals,
the company will be giving away 650 “instant winner” gift cards to workers visiting the site.
To start submitting your sales leads, and earn a chance to win prizes, go to wmyoumakethecall.com.
Leads may also be submitted through the company’s Snapshot program.